- +1 (212)-695-1962
- info@elementskit.com
Technical SEO Case Study
Home > Case Studies > Technical SEO Case Study
Resolving Complex Challenges for a Leicester-Based Business
At SEO Expert Leicester, we specialize in identifying and resolving complex technical SEO issues that hinder website performance. This case study demonstrates how our expert team helped a Leicester-based professional services firm overcome critical technical challenges to improve their website’s search engine rankings and user experience.
The Challenge
A professional services firm in Leicester approached us with the following issues:
Slow Load Times
The website’s performance was poor, with page load times exceeding 6 seconds.
Crawlability Issues
Search engines were unable to effectively crawl and index key pages, leading to poor rankings.
Mobile Usability Problems
The site was not fully optimized for mobile users, resulting in high bounce rates.
Broken Internal Links
Numerous broken links created a negative user experience and impacted SEO performance.
These technical challenges severely limited the firm’s ability to attract organic traffic and generate leads.
Our Approach
To address these issues, we conducted a comprehensive technical SEO audit and implemented a series of targeted solutions:
Site Speed Optimization
- Compressed large image files and converted them to next-generation formats (e.g., WebP).
- Minified CSS, JavaScript, and HTML to streamline website code.
- Enabled browser caching and implemented a Content Delivery Network (CDN) to enhance performance for global users.
- Reduced load times from over 6 seconds to under 2 seconds.
Crawlability Improvements
- Identified crawl errors using tools like Screaming Frog and Google Search Console.
- Fixed orphan pages by creating internal links to ensure they were discoverable by search engines.
- Updated the XML sitemap and submitted it to search engines for efficient indexing.
- Optimized the robots.txt file to prevent unnecessary pages from being crawled.
Mobile Usability Enhancements
- Implemented a fully responsive design to ensure the site rendered correctly on all devices.
- Optimized font sizes, clickable elements, and navigation for mobile users.
- Improved mobile page load speeds, significantly reducing bounce rates.
Internal Linking and Broken Links Fixes
- Conducted a site-wide audit to identify broken links and replaced them with functional URLs.
- Improved the site’s internal linking structure to enhance navigation and distribute link equity effectively.
- Added breadcrumbs to improve user experience and help search engines understand the site hierarchy.
Structured Data Implementation
- Added schema markup for services, reviews, and FAQs to improve search visibility and generate rich snippets.
- Enabled enhanced listings in search results, boosting click-through rates.
The Results
Within 4 months, our technical SEO solutions delivered remarkable improvements:
300% Increase in Crawl Efficiency
Search engines indexed all important pages, ensuring full site coverage.
50% Boost in Organic Rankings
Improved crawlability and site speed resulted in higher rankings for competitive keywords.
Improved Load Times
Page load times decreased from over 6 seconds to under 2 seconds, enhancing user satisfaction and SEO performance.
Enhanced Mobile Experience
Bounce rates dropped by 40% due to a seamless mobile browsing experience.
Higher Engagement
The optimized site structure improved navigation, increasing the average session duration by 35%.
Key Takeaways
This case study highlights how addressing complex technical SEO issues can transform a website’s performance. By resolving crawlability issues, improving site speed, and optimizing for mobile users, we helped this Leicester-based firm achieve sustainable growth and better rankings.
Let Us Solve Your Technical SEO Challenges
Facing similar technical SEO issues? Let SEO Expert Leicester help you optimize your website for maximum performance and growth.
Our Office
City Hall Leicester United Kingdom
Call us
+000 123 456 789
Email Us
topratedseoexperthridoy@gmail.com
